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EXPERIENCE:
2002 to Present
Freelancing in New York City.
Activities include design and printing, plus
advertising and marketing consultation.
1996 to 2002
Mace-Kingsley Ranch School, New Mexico
Marketing Manager: Planned and executed all
marketing and advertising activities. Including web site, print bulk mail, print
media, and PR functions. Brought this program for at risk children from 5 to
over 100 inquiries a week. Functions also included handling family and customer
relations.
1983 to
1996
J. Michaels, Inc., Brooklyn, New York
ADVERTISING MANAGER: Responsible for planning and execution of
advertising for a 7-store furniture retailer with average annual sales of
$11,000,000. Media included newspaper, direct mail, radio and sales promotions.
Directly involved in the allocation of the $1,000,000 plus advertising budget.
Reorganized production methods, which resulted in $22,000 annual savings.
Established an in-house computerized graphic system, which saved over $7,000 a
year in production cost.
1978 to 1983
Bernath Studios, New York,
NY
STUDIO MANAGER: Coordinated up to 9 artists in production of a
variety of graphic design project. Included book and record album cover design,
advertisements, and 4 color promotional material. Established and administrated
job scheduling, record keeping, and collection. Serviced my own clients with
promotion consultation, design, copy writing, ad placement and printing.
1974 to 1978
Mozert Enterprises, Ocala,
Florida
CREATIVE DIRECTOR: Founded this advertising agency with
partner. Handled all creative, design, and production functions. Emphasis on
print media, signage, and specialty items, but also included radio, and TV
commercials. Company expanded from 2 to 8 clients in 6 months.
1969 to 1974
Advanced Publications, Inc.,
Copenhagen,
Denmark
MARKETING ASSISTANT: Performed marketing, advertising, and
sales for this international publisher. Help establish a 35 person translation
department, to translate English text books onto audio tape. Coordinated and ran
sales tours. Assisted in promotional planning, design and production. Operated an in-house offset press. Supervised a 30 person collating and mail
sorting department.
1964 to 1968
Laf-Mor Studios, New York,
NY
ART DIRECTOR/PRODUCTION MANAGER: Established the art and
production departments of this greeting card company. Performed every step of
production from design, illustration, color separation and stripping for offset
printing. Supervised a staff of 3 full time and 6 freelance artists.
EDUCATION:
COMPUTER EXPERIENCE: PC and Mac
platforms. Major programs include: QuarkXpress, Photoshop, Illustrator,
Pagemaker, MS Word, FrontPage.
BUSINESS COURSES:
Have graduated various courses, which include: business
management, financial management, marketing, advertising, and sales.
GRAPHIC ART COURSES:
School
of Visual
Art,
New York,
NY. Majored in graphic design and production, illustration, film making, and
cartooning.
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