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LANCE DAVIS


email: lanced2@juno.com
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

EXPERIENCE:

2002 to Present
Freelancing in New York City. Activities include design and printing, plus advertising and marketing consultation.

1996 to 2002
Mace-Kingsley Ranch School, New Mexico
Marketing Manager: Planned and executed all marketing and advertising activities. Including web site, print bulk mail, print media, and PR functions. Brought this program for at risk children from 5 to over 100 inquiries a week. Functions also included handling family and customer relations.   

1983 to 1996
J. Michaels, Inc., Brooklyn, New York
ADVERTISING MANAGER: Responsible for planning and execution of advertising for a 7-store furniture retailer with average annual sales of $11,000,000. Media included newspaper, direct mail, radio and sales promotions. Directly involved in the allocation of the $1,000,000 plus advertising budget. Reorganized production methods, which resulted in $22,000 annual savings. Established an in-house computerized graphic system, which saved over $7,000 a year in production cost.

1978 to 1983
Bernath Studios,
New York, NY

STUDIO MANAGER: Coordinated up to 9 artists in production of a variety of graphic design project. Included book and record album cover design, advertisements, and 4 color promotional material. Established and administrated job scheduling, record keeping, and collection. Serviced my own clients with promotion consultation, design, copy writing, ad placement and printing.


1974 to 1978
Mozert Enterprises,
Ocala, Florida

CREATIVE DIRECTOR: Founded this advertising agency with partner. Handled all creative, design, and production functions. Emphasis on print media, signage, and specialty items, but also included radio, and TV commercials. Company expanded from 2 to 8 clients in 6 months.


1969 to 1974
Advanced Publications, Inc.,
Copenhagen, Denmark

MARKETING ASSISTANT: Performed marketing, advertising, and sales for this international publisher. Help establish a 35 person translation department, to translate English text books onto audio tape. Coordinated and ran sales tours. Assisted in promotional planning, design and production. Operated an in-house offset press. Supervised a 30 person collating and mail sorting department.


1964 to 1968
Laf-Mor Studios,
New York, NY

ART DIRECTOR/PRODUCTION MANAGER: Established the art and production departments of this greeting card company. Performed every step of production from design, illustration, color separation and stripping for offset printing. Supervised a staff of 3 full time and 6 freelance artists.


EDUCATION:

COMPUTER EXPERIENCE: PC and Mac platforms. Major programs include: QuarkXpress, Photoshop, Illustrator, Pagemaker, MS Word, FrontPage.


BUSINESS COURSES: Have graduated various courses, which include: business management, financial management, marketing, advertising, and sales.


GRAPHIC ART COURSES: School of Visual Art, New York, NY. Majored in graphic design and production, illustration, film making, and cartooning.


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